This time it’s real. The infamous Dov Charney was officially dismissed from
his role at American Apparel this month, the fashion retailer he
co-founded. He was previously voted down from his position as group chief
executive officer this June after a series of allegations concerning
misconduct were brought against him, but has managed to stay on board as an
consultant.
Another prominent CEO to say goodbye to his role this month was Mike
Jeffries, who previously announced his retirement from his role at teen
fashion retailer Abercrombie & Fitch. Shareholders at A&F made it clear
last February that they were eager to be rid off Jeffries, seeing
him influence as a “major obstacle” for the potential sale of the company,
worth an estimated 4.5 million dollars.

So it seems as if December has ushered in the end of the tenure for these
two controversial executives once and for all. Or has it?

The end of an Era at American Apparel and Abercrombie & Fitch

Whilst Jeffries may have willingly entered his immediate retirement,
claiming that “now is the right time for new leadership to take the company
forward in the next phase of its development,” Charney on the other hand
seems less than willingly to accept his swift exit. The former CEO of
American Apparel has been working with investment firm Irving Place Capital
to purchase back the fashion retailer.

Even after his departure from the company, he remains its largest
shareholder with a 43 percent stake, although Charney shares the voting
rights for the stake with investment firm Standard General, which
ironically also controls the majority of the company board that fired him
this month.

In the meantime, American Apparel has already appointed fashion veteran
Paula Schneider as Charney’s successor. Perhaps Jeffries willingness to
quietly begin his early retirement can also be linked to the estimated 60
million dollars he stands to get after exiting the company.

Unsurprisingly, both of these controversial CEO’s have repeatedly used sex
in their labels marketing campaigns, with American Apparel especially known
for its provoking sexually illicit editorial shoots, such as its infamous
‘Lolita’ back to school campaign earlier this year. Abercrombie & Fitch is
also no stranger to using exposure in it’s campaign, many of its adverts
feature bare chested male models and girls in bikini tops.

Another similarity between the two US retailers can be seen in their
not-so-rosy looking financial futures. Abercrombie & Fitch’s profit fell 77
percent in 2013 to 54.6 million dollars (35.15 million pounds). Sales fell
8.7 percent to 4.12 billion dollars (2.65 billion pounds). American Apparel
reported a net loss of 95 cents per share in 2013 and revenue fell to 634
million dollars (408.16 million pounds).

Dov Charney regularly wore nothing but his underpants to work

American Apparel has found itself in the midst of a storm since 2008. This
is partly due Charney has been sued and accused of sexual harassment by the
retailer’s employees several times. Former sales associate Irene Morales
claims that Charney kept her as his sex slave for eight months just after
her eighteenth birthday. Currently all cases against the disgraced former
CEO have either been suspended or settled.

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Nevertheless Charney was known to regularly attend meetings and work in his
office in nothing but his underpants. In 2004, Claudine Ko wrote an article
about American Apparel and Charney for the former Jane magazine. According
to the article Charney received oral sex from a female employee and
masturbated in-front of Ko during their interview. “Can I?” he reportedly
asked before exposing himself to her. “Masturbation in front of women is
underrated.”

Mike Jeffries dislikes fat and ugly people

Although Mike Jeffries is also a controversial former CEO in his own
rights, he does appear quiet tame in comparison to Charney. However, over
the years he has managed to enrage the overall public by stating he would
rather burn left over A&F stock than give it to the homeless to wear, or
that the label’s clothing was designed for the “popular,” “cool” and
“good-looking” high school students of American, not the fat and the ugly.

For a number of years, he refused to expand A&F’s sizing range for women
past Large or to use black in part of the label’s collections. “The
companies that are in trouble now are trying to make fashion for everyone:
Young, old, fat, thin. But then the brand just becomes ‘vanilla’.” But
earlier this year, Jeffries appeared to have change his mind (or lost his
immense influence) when A&F announced the expansion of it’s product and
sizing range.

Another controversial issued both fashion retailers have been accused of is
only hiring good-looking store staff. In 2011, one insider at A&F revealed
to the Belgian newspaper De Standaard that all male employees needed to be
at least 1 meter 80 tall, have an athletic built, be slim, have a
symmetrical features and shave their chest hair. Female staff should also
be at least 1 meter 70 tall, have long hair and are not allowed to
wear jewelry or nail polish. Charney has been known to ask attractive women
off the streets to work for him or model for American Apparel as well.

However, whether the (temporary) departure of these executives will help
pull these two fashion retailers out of their ruts remains to be seen.
Investors in particular, seem to be pleased that the executives have left
the building. After Jeffries announced his retirement, the market worth of
Abercrombie & Fitch jumped 9.8 percent, whilst shares at American Apparel
rose 15.52 percent to 0.67 cents the day after Charney was ultimately
dismissed.

Translated and edited by: Vivian Hendriksz