Yes, French women do get fat, and the curvier among them are tired of being
dictated to about what they can wear, as they showed on a plus-size
Parisian catwalk.
From horizontal stripes to a bra playing peek-a-boo under a blazer,
buxom models
taking part in a show organised by Pulp Fashion Week on Friday put paid to
the myth that the ideal, chic French woman is wafer-thin.
“We have always been told that round women cannot be beautiful and sexy, that
you have to dress yourself in old-fashioned stores,” said Blanche Kazi, who
founded the plus-size Pulp Fashion Week in 2013. She said the idea that
only the miniscule sizes seen in magazines represented real beauty was
“dictatorship”.
“Look at my models, they are size 42 to 50 (US 10 to 18, UK 14 to 22) — and
they all have a voluptuous beauty.” Sexy lingerie, cocktail chic, and
trendy summer dresses: the clothes seen on the runway in a prelude to Pulp
Fashion Week in April 2015, are not that easy to find in Parisian fashion
stores in these sizes.
Plus-size fashion has expanded rapidly in recent years, with runway shows in
New York, London, Milan and Paris and designers increasingly adapting to the
fact that skinny models are far from the norm. France has long been
associated with the stereotype that its women can guzzle red wine, eat
cheese, baguettes and pastry, skip working out and never gain an inch.
It is an image that has fuelled countless English-language books such as the
bestseller “French Women Don’t Get Fat” whose author Mireille Guiliano followed
up with a cookbook and runs a website by the same name.
Expanding French waistlines
But although the country’s traditional culture of eating may long have kept the
French slimmer, the popularity of American-style fast-food joints like
Starbucks
and MacDonalds has led to expanding girths and a growing problem with
obesity.
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A 2012 study by ObEpi-Roche showed French womens’ waists had expanded by 6.7
centimetres in 15 years. The French Clothing Industry Union said that
the average-sized
woman had gone from a 38 in 1970 to 40 today. Clothing brands have taken
notice, but for reasons both linked to image and production costs, few in
France offer bigger sizes.
In Paris, the concept store Women Curves opened in September, but it
remains an exception. Curvy fashionistas bemoan the difficulty of finding
trendy clothes in France, and travel either to London or New York to do
their shopping, or turn to the internet. Pulp Fashion Week’s artistic
director Lalaa Misaki gave up and created her own clothing line, but still
feels acceptance for her size is hard to find in France.
“When I go to New York I feel free, I dress like the other women. In Paris if
I wear something short, if I expose some flesh, I get nasty looks. It is not
because I am a size 46 that I must wear old-fashioned clothes,” she said. Kazi
said hyper-fashion aware Parisians feared curvy women chipped away at the
image of the perfect French woman.
“The media objects to giving us attention because they are afraid of curvywomen
being seen as obese women. But there is a lot of confusion; a size 48 can
be in excellent health.” (Adčle Smith, AFP)