OnePlus Gears Up To Invest Big Bucks For R&D Facility In India

The Indian smartphone market is inundated with competition. There are some big players, newbies and some homegrown brands too. But in spite of all the cut-throat competition in the market, there’s one player that has been silently eating up the largest market share.

The Shenzhen based premium smartphone company OnePlus is leading the Indian smartphone market with its affordable and quality flagship launches one after the other. And while doing so, they have not just captured the market but have won the trust of the Indian users as well. That explains the steady rise of the brand in the country. To capture this high rising graph, the company is now shifting its entire focus on the Indian market, starting with an R&D facility launch in Hyderabad.

OnePlus co-founder and CEO, Pete Lau was recently in Hyderabad to inaugurate their first R&D center in India. Over the next three years, the company plans to turn the Hyderabad center into its biggest global facility. And that’s not all, there are investing a whopping Rs 1000 crore for this project. While the R&D facility has kicked-off with a headcount of 200 employees as of today, the next three years look at employing around 1,500 people.

The 1,86,000 sq ft facility is spread across five floors and plays an important role in developing Artificial Intelligence (AI) and 5G technology in India. The company also aims to focus on building better camera functions based on the needs of the Indian market. As India gears up to be a key player in the OnePlus operations, they have five other R&D centers in Shenzhen, Shanghai, Taipei, Nanjing and Santiago.

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If you are wondering how important the Indian market is to OnePlus, let’s just put it this way – for the year 2020, the company has its eye on the Indian market share. They plan to hold the global launch of their OnePlus TV in India and launch many other India-exclusive deals. Besides that, the company will also kick off its first-ever Music Festival with India. The event will be headlined by international singers like Katy Perry and will be held in Mumbai.

“We are super excited that Katy Perry will be starring in our first-ever OnePlus Music Festival in India! We decided to host this festival to share our passion for music with our community, who are at the heart of everything we do. With Katy on board, this is sure to be a one of a kind experience,” said Carl Pei, Co-founder, OnePlus.

If you are a loyal OnePlus user keep an eye out for their launches, because they definitely have big plans for you!