Fred Allard has been appointed new creative director of the Nine West footwear and accessories divisions. He will oversee the direction of the footwear, handbag and jewellery divisions of the brand, which is owned by Jones Apparel Group. “This is about our ongoing commitment to putting product and design at the centre of the brand, investing in the best talent and bringing together in each division to act as a unified Nine West team,” Andrew Cohen, chief executive of Wholesale Footwear and Accessories, said in a statement. “We believe Fred is the right person to execute this vision and we are happy for his return to the company.”

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Allard has spent 12 years working for the Nine West group. He has previously held positions as creative director of Castaner, where he was responsible for footwear and handbags for various fashion and luxury brands. He was also creative director for footwear brand Stephane Kelian.