We are a generation that has way too many options in the market and to catch our attention, innovative brands are already devising intriguing ways of marketing their stellar products. One such brand that has caught our attention is a 100 year old iconic brand, Citroën. If you are not new to the internet or the world, then you definitely would have heard about Citroën, a French car maker who entered the Indian market in April by announcing the C5 Aircross which will hit our roads by the end of 2020. But, for now, they are working on creating a closer relationship with the Indian audience. They started out their brand awareness initiative by launching a pronunciation guide in 18 languages and they have just started phase two.
Citroën sees its logo everywhere in the Indian culture and is encouraging people to see and share the same.Their logo is made up of two silver chevrons which was was initially formed out of gears in the shape of rafters. For those of you who don’t know what a chevron is, it is basically an inverted V-shape and looks something like this.
Citroën
Citroën sees their double chevron logo everywhere in India – the architecture, food, clothes and other cultural elements. To start off their journey in an exciting way, the brand recently launched a contest online called #InspiredByIndia . Now, Citroën wants you to tell them where you can spot the double chevrons logo in your surroundings. Yes! It is as simple as it sounds. All you have to do is look around, explore your creativity and share photos of where you spot the double chevrons with the hashtags #InspiredByIndia and #CitroenInIndia on Twitter, Instagram or Facebook.
And by simply noticing the patterns around you, you get a chance to win Citroën’s exclusive lifestyle products. The contest has already started and the winners of the contest will be announced on August 5. Actress Kalki Koechlin announced the contest on her Instagram and many others have already shared their entries:
So put on your creative hat and get started. Spot the iconic rafter logo in your everyday surroundings or create it by yourself. Take a picture and post it on the choice of your platform with #InspiredByIndia #CitroenInIndia.
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