After months of being called a Fruity Pebble by his WrestleMania 28 opponent, John Cena can no longer deny The Rock’s claims.

In a cross-promotion between WWE and the Post Cereal company, John Cena is now featured on the box of Fruity Pebbles cereal. Fans who buy the Fruity Pebbles box featuring John Cena will get a chance to win tickets to a live WWE event, exclusive John Cena merchandise and a chance to meet John Cena himself.

A fan asked Cena on Twitter this weekend if it was ironic that he was featured on the Fruity Pebbles box and he replied:

“Ironic? No. Turning a negative into a positive ..yes. rise above hate. By the way…I love fruity pebbles.”

Cena is featured on the box wearing a new baby-blue “Rise Above Hate” t-shirt, which is one of the pieces of merchandise fans can win (autographed).

* VIEW HERE: JOHN CENA on the Box of FRUITY PEBBLES