— When WWE originally launched the brand split, the hope was that more PPVs would lead to an increase in WWE network subscriptions since the perception from fans would be that they were getting more value for their dollar.

— The initial plan was to do 20 PPVs, but that was reduced quickly to 18 and then further cut to 16 as the company found out that the number of PPVs had very little impact on network numbers and in fact, only led to them to spend more money producing those shows. Ultimately, this is likely what sealed the fate of the single branded PPVs.

Source: Wrestling Observer Newsletter. Subscription information & prices available at f4wonline.com

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