A progressive group on Monday launched a $3 million voter registration campaign in the 36 states that allow online registration, with a focus on Arizona, Florida and Georgia, CNN reported.

The group, Acronym, debuted its “Knock the Vote” campaign with a logo depicting a silhouette of President TrumpDonald John TrumpSenate advances public lands bill in late-night vote Warren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases Esper orders ‘After Action Review’ of National Guard’s role in protests MORE’s head being punched, according CNN.

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“It’s going to be the thing that pays dividends for election cycles to come, if we can get more voters on the rolls,” said Tara McGowan, an Obama reelection campaign staffer leading the new push.

The campaign targets platforms like Snapchat, Facebook and YouTube, and includes short videos and images to encourage users to visit the campaign’s website, CNN reported.

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Two weeks ago, Acronym joined the Democratic Legislative Campaign Committee and the National Democratic Redistricting Committee to launch a $10 million investment in Democratic candidates running for state offices.

Democrats are seeking to retake control of Congress in November’s midterm elections, targeting GOP-held House seats where Hillary ClintonHillary Diane Rodham ClintonWhite House accuses Biden of pushing ‘conspiracy theories’ with Trump election claim Biden courts younger voters — who have been a weakness Trayvon Martin’s mother Sybrina Fulton qualifies to run for county commissioner in Florida MORE defeated Trump in 2016, as well as districts where incumbent Republicans are retiring.

Democrats need a net gain of 23 House seats to regain the majority.

Both Democrats and Republicans are expected to spend heavily as the midterm campaign enters the homestretch.