Equinox and the B.A.A. Announce Multi-Year Boston Marathon Sponsorship
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BOSTON ÛÒ Equinox
and the Boston Athletic Association (B.A.A.) today proudly announced
the beginning of a multiple-year sponsorship agreement, connecting the
high performance lifestyle leader to the Boston Marathon, the worldÛªs
oldest annual marathon. Together, Equinox and the Boston Marathon will
further their parallel missions of promoting healthy lifestyles through
athletics.
Since its
inception in 1991, Equinox has distinguished itself in the performance
industry with 86 global locations dedicated to all aspects of fitness,
including movement, nutrition, and regeneration. Equinox-branded
programs, services, and products include strength and cardio training,
studio classes, personal training, spa services and products, apparel,
and food/juice bars.
Equinox has deep
roots in Boston, opening its first location on Dartmouth St. in 2007,
just steps from the Boston Marathon finish line. Equinox opened
additional locations at Franklin St. and Chestnut Hill in 2009 and
2011, respectively, along with Equinox Sports Club Boston in 2014.
Equinox is preparing for the opening of its fifth Boston-area location
in the Seaport District later this year.
As an official sponsor, Equinox will have a presence before the start and after the finish of the 121st
Boston Marathon on April 17, 2017. At the AthletesÛª Village in
Hopkinton, Equinox will help runners get in the zone for their
26.2-mile journey to Boston via a first look at its soon-to-launch
guided meditations, which will be available on the Equinox app in May.
Beyond the finish in Boston, Equinox will have an experiential presence
connecting with spectators, family, and friends of runners.
ÛÏWeÛªre pleased to
add Equinox to our family of Boston Marathon sponsors,Û said Tom Grilk,
B.A.A. Chief Executive Officer. “The B.A.A.’s mission at its core has
always been the promotion of healthy lifestyles, especially through the
sport of running. In addition, athletic excellence has been a
cornerstone of the Boston Marathon’s tradition. We are proud to partner
with Equinox, which shares the same values and beliefs toward athletics
as the B.A.A.”
ÛÏAs an integral
part of this spirited city, Equinox is thrilled to be partnering with
an iconic organization like the B.A.A.,Û said Scott Rosen, Equinox
President and COO. ÛÏThanks to the work we do in our clubs every day, we
feel a deep connection to the runners, coaches, and spectators that
make up the Boston Marathon community, and take pride in our presence
at one of the worldÛªs most revered finish lines.Û
ABOUT THE BOSTON ATHLETIC ASSOCIATION (B.A.A.)
Established in
1887, the Boston Athletic Association is a non-profit organization with
a mission of promoting a healthy lifestyle through sports, especially
running. The B.A.A.Ûªs Boston Marathon is the world’s oldest annual
marathon, and the organization manages other local events and supports
comprehensive charity, youth, and year-round running programs,
including high performance athletes and running club. Since 1986, the
principal sponsor of the Boston Marathon has been John Hancock
Financial. The Boston Marathon is part of the Abbott World Marathon
Majors, along with international marathons in Tokyo, London, Berlin,
Chicago, and New York City. More than 60,000 runners will participate
in B.A.A. events in 2017. The 121st Boston Marathon will be held on Monday, April 17, 2017.
ABOUT EQUINOX
Equinox operates
86 upscale, full-service clubs in New York, Los Angeles, San Francisco,
Miami, Chicago, Boston, Dallas, Houston, and Washington, DC, as well as
international locations in London, Toronto, and Vancouver. The company
offers an integrated selection of Equinox-branded programs, services
and products, including strength and cardio training, studio classes,
personal training, spa services and products, apparel and food/juice
bars. Launching in 2019, Equinox Hotels will cater exclusively to the
high performance traveler to serve as the ultimate hotel destination
with a 360-degree lifestyle experience. In its 25-year history, Equinox
has consistently offered bespoke experiences and unparalleled services
to consumers, developing a lifestyle brand that represents service,
value, quality, expertise, innovation, attention to detail, market
leadership and results.