UPDATE: Nike issued a statement regarding the Adapt BB malfunction: “We are seeing isolated connectivity issues related to the setup of the Nike Adapt BB and are actively working to resolve it. If a consumer experiences this, we encourage them to contact Nike Consumer Services.”
Last month, Nike unveiled its futuristic Adapt BB basketball sneaker, promising to bring the latest innovative self-lacing technology to the everyday consumer. The model’s standout FitAdapt tech is powered by a custom motor and gear embedded within the shoe that can be controlled through the smartphone app or by pressing the buttons on the side to create a looser or tighter fit as desired.
With all the anticipation building up to last week’s release, the kicks quickly sold out within an hour of its launch. Now that the customers have had their chance at testing out the sneakers, it appears that Android users are experiencing technical difficulties connecting their phones to the shoe.
According to various users on social media, Android’s version of the Adapt BB app has caused many issues, including disconnection during the syncing process, while others have stated that the latest software update has prevented the self-lacing motor from functioning entirely. Check out some of the reactions below:
The future is now, specifically that Nike didn't QA the *android* version of their Adapt app as thoroughly as their iOS app, and all customers with Android devices now have bricked shoes due to broken firmware update routine. @internetofshit pic.twitter.com/vBgoHUC9Y4
— Jonathan Warner??? (@Jaxbot) February 18, 2019
@nikestore @Nike I keep getting this error when trying to pair adapt bb pic.twitter.com/vwkxwZKBAj
— ArmaniX (@ArmaniX24) February 20, 2019
This update for my Nike Adapt BB just bricked them and now the right shoe won’t connect
— King of Savage (@ClearlyArty) February 20, 2019
Thankfully, some users have managed to restore functionality with the sneaker after resetting the app and hard-resetting the shoes by holding down the buttons on the shoes.
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